OLED remains the best picture technology you can put in a living room, because every pixel switches off independently. Black is genuinely black, contrast is effectively infinite, and motion handling is excellent — all of which matter more to perceived picture quality than resolution or peak brightness numbers.
The meaningful split is between the two panel types. WOLED panels add a white sub-pixel and are the brighter, more mature option in large sizes; QD-OLED uses quantum dots for colour and produces more saturated colour at high brightness, at the cost of slightly raised blacks in a brightly lit room.
Burn-in is no longer the deciding factor it was. Modern panels run pixel-shifting and refresh cycles, and manufacturers now include multi-year burn-in coverage. It remains a consideration only for static content displayed many hours a day — a channel logo or a desktop taskbar.